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[How to increase game returns]

When you do mobile game development, you gradually increase the number of projects.

Some one project becomes the main one, all forces will rush at it.
But what to do with the rest? How to maintain its profitability?

Let's figure it out:
1. You always need to integrate mediation: Ironsource, Appodeal, CAS. Allows you to dramatically increase profitability by 1 user. On average, an increase of 150-200% from scratch.

2. AB packaging tests. Not a resource-intensive method that gives a huge result. Any new icon that wins the AB test can multiply the organics:
- You will increase conversion to installation.
- Google will pick you up extra in search results.
Double effect.

3. Add Inapp Store. This is a one-time action that gives + 5-50% increase to revenue. Here I will also include the connection of Yukassa for the Russian Federation players.
An indescribable feeling when you see how they buy in the game and drip dollars into your account.

4. Porting the game to HTML5, App Store, Steam, Nintendo Switch. If this is your minor project, then the easiest way is to give the game for porting to the publisher.
For example, MIrra Plus - https ://mirra.plus
They themselves port, adapt, embed all KFOR, and you will receive additional income.

Write in the comments what you do not do from this list, but you should do it.